Are you a Teacher? Or a Subject Expert? Sitting on your couch, drinking coffee, scrolling down your phone screen, and wondering how to make and sell online courses? How to create online courses? Online course selling and many similar things have reached a perfect place.
Here in this article, we will help you understand the best practices to follow for selling online courses.
As we all know that in these Covid times, offline teaching setup was seriously affected, and at the same time, the online education system has grown exponentially and has reached the next level. Therefore it is very profitable to sell online courses because nowadays, most of us prefer to Buy Online Courses than join offline classes.
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Now let us understand best practices to be followed for Selling Online Courses-
- Choose an Appropriate and Demanding Course:
Firstly, you need to sort out the best course which is demanding, trending, and relevant to your expertise. Launching a unique system in the market is always a plus; it will help you gain an advantage over your other competitors.
For example, suppose the government has released a recruitment notification of a post. In that case, the course for that particular examination will be demanding and trending till the Date of review.
In such cases, always try to be the first person to launch the course so that you have a high rate of subscription, and it will be very profitable.
In short, you have to do brief market research before creating your course. Be active on social media make quick posts on Facebook, Instagram and other social media platforms.
Refer to Kohbee’s Blog section for similar articles.
- Analyse your Target Audience:
Just like the banks require you to fill out the KYC (Know Your Customer) form before opening a new account, similarly, before launching a new course, you should know in advance your target audience. Knowing your audience in advance will help you structure your course accordingly.
It will also help you market your course and reach the maximum audience. Always try to select courses that have the entire target audience.
Answers to specific questions like:
Age of the audience that will watch your course?
Category of Audience?
Is it Gender-Specific??
Answers to all these questions should be clear in your mind. For Example, suppose you are creating a course on Ethical Hacking. Then,
The age of your audience will be primarily people of the young age group from 15 to 35 years,
The Category of Audience will be students, young professionals, office goers, and computer enthusiasts.
The course will be for both males and females.
So this will help you a lot in marketing your course.
Read Kohbee’s Blog, types of online courses that you can create and sell to better understand.
- Effective Structuring of Course:
We all want results as early as possible, so the one who buys the course seeks to feel the changes in his skills at regular intervals; therefore, the course should be structured so that those watching it should start seeing results. For Example:
If you are launching a 100 days course, How to develop an Android App?.
Structure your course so that, In the first 15 days, your learner should be able to create a basic level app easily.
Seeing the positive change in their skill, they will become more enthusiastic about finishing your course.
All these should be mentioned in your course description so that your audience can have a brief idea of the possible outcomes at regular intervals.
Kohbee has helped a lot of educators in creating valuable and demanding content.
- Competitive Pricing:
While deciding the pricing for your course, always keep in mind the competitiveness in that particular segment. The pricing should neither be too high nor too low compared to your competitors.
The pricing should be attractive, affordable and convenient for your target audience.
It is always advised to do proper market research before finalising your pricing. It will help in funnelling the course accordingly.
Keep in mind that the pricing is the first thing that attracts customers towards your course; keeping it too low might create an impression that the content quality is low, and keeping it too high, creates an impression that your course is content-rich. So your audience tends to expect a better outcome from your course, so you will have to provide the content accordingly.
- Deliver What You Promise:
Whatever you have promised to your audience in the sales pitch and advertisement pages, make sure you deliver the content accordingly.
Keep a few things in mind:
- The outcome of your course should be achieved in the given time.
- Ensure that whatever has been promised must be delivered—no compromise with the content.
- Make it attractive and exciting; like while watching the Drishyam movie, we all were on the edge of our seats. Similarly, the course should be more and more interesting going forward.
Feedback from your course will always help you reach more and more audiences.
No marketing strategy can be more efficient than the feedback of your subscribed audience.
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