Introduction – Augmented Reality (AR)
Today, more than 32% of consumers are using AR while shopping? Yes, you read right. AR augmented reality offers a unique opportunity to engage customers by creating mind-boggling content and enhancing product USPs.
And what’s more, with 73% of mobile AR users apprising high satisfaction levels, AR fetches exceptionally high. The main objective of AR is to present specifics of the physical world to help customers understand features with ease. Since its inception, marketers and tech firms have been using AR to create content with augmented reality to garner more eyeballs and better engage with their customers.
What is Augmented Reality?
From a broader perspective, AR augmented reality is an intuitive encounter of a real-world environment where the objects, in reality, are fabricated by perceptual data across numerous tangible modalities, including visual, haptic, somatosensory, and olfactory.
In simpler words, AR is an enhanced version of the actual physical world through technology using digital visual elements, sound, and/or other sensory stimuli. It is a technology that lays computer images over real ones. With the help of augmented reality, you can superimpose digital data on the physical surroundings of a user.
How does AR work?
It is critical to understand how AR works before you build content with augmented reality. Let’s see how it works.
- Firstly, input hardware devices like cameras, GPS, Gyroscope collect data from the real world and circulate it to the hardware processor of the system. Also, please note that the input to an AR can be marker-based or location-based.
- After this, the processor uses the software layer and sends it to the webserver to create appropriate virtual objects.
- With the help of AR content-creation software, systems create virtual objects and send them back to the web/cloud server.
- From the server, virtual objects forward it to the processor.
- The AR application then transfers the augmented content to gadgets – Head Mounted Display (HMD), Smartphone screen, among others.
The outlook on AR: the market
So this is interesting. Per the report by IDC, global spending on AR/VR in 2020 was about USD 18.8 billion, and from 2019-2023, the global VR/AR market will see a 77% compound annual growth rate, which is gigantic. Customers are looking for richer engagement points, and hence businesses globally are using AR to stay competitive and relevant.
The AR market value reached USD 14.7 billion in 2020 and is expected to surpass USD 88.4 billion by 2026 at a CAGR of 31.5% from 2021 to 2026. The global AR and VR market advancement owes to the growth of the mobile gaming industry and the increase in internet connectivity primarily.
Several Industries that make use of AR
Believe it or not, augmented reality has significantly impacted our daily lives. Today, it is no longer only used in games or other entertainment applications. In fact, many industries have embraced the beauty of AR. Let’s take a look below who have incorporated AR in their operations –
- Supply Chain.
The role of content in AR
Till now, we all agree that augmented reality is an exciting new medium for entertainment, marketing, design, and more. AR has brought in new avenues for content creation and has drastically changed the content creation process. AI and AR help content creators to explore images, videos, texts, and audio quickly and more efficiently. AR offers creators the extra benefit of a content-management system that is secure and intuitive. In short, it makes content creation easier with smarter, advanced tools, opening new possibilities to publish work.
How to create content with augmented reality?
Want content creation using AR? Witnessing how popular augmented reality is and its vital role in content creation, we recommend using the following tools to create unique augmented reality content with ease.
1- Amazon Sumerian is a well-known AR/VR engine that helps to create AR content without programming or graphics skills. You can create interactive scenes with Sumerian.
2- Vectary is an online 3D design and 3D modeling software for creating content as it offers a complete toolset for 3D design, filters, and effects with a professional interface.
3 – ROAR – This is not just a tool kit for creating AR content but a complete AR platform for various verticals like media & entertainment, retail, ads, etc.
Once you have created content through AR the possibilities are literally endless. However, teaching AR currently has immense possibilities as well. Thus, if you are a technological prodigy and want to launch an AR course, do join Kohbee today.
Now you know how to create content through AR. Augmented reality tools travel a long way in helping us build the best quality content without hassle. Technology has always been about democratization, and AR is one of its exceptional products. It has the power to revolutionize the whole content economy. Are you creating content through AR?