While developing your business idea for online courses, you need to keep certain things in mind. Selecting the best topic for the online course is one of the first steps. The nature of the topic will decide the course content, the price and the target audience. So, it is essential that you choose your topic thoughtfully. Since deciding on a topic can be challenging for creator educators, here is a rough framework that you can rely upon. These are the few steps that every creator educator can use while deciding the best topic for their online course.
- Brainstorm for ideas – The first step will be to jot down all the ideas that you have from your knowledge and skills developed over the years in your field. They can be topics that you are passionate about. There is a good chance that you will be able to teach these topics with ease and expertise. Writing all these ideas down can give you a direction for the next few steps.
- Assess Audience demand – The best way to know your audience is to put out a blog or post sharing your idea for the topic for an online course and see the response you get to it. You can briefly talk about what the course would include and some general information about the topic. How the audience engages with your post will determine whether they are interested. They might even have suggestions that will bring out the audience demand for your choice of topic.
- Research trending topics – You can research about online courses that are currently trending. This will give an idea about whether the course you are planning to release is up-to-date with present trends in online education. You can also modify your topic a little to match with one of the trending topics. There is no guarantee, but the chances of your online course gaining popularity will become higher.
- Do a market survey – A simple online search, using the keywords of your topic, will show you other courses available in the market on similar topics. You will get an idea of the competition that you will face once your online course is out. If your topic is already popular in the market, the competition will be high, but there will be a greater audience. On the other hand, if you have a specialised topic, the competition will be low. However, you will have to promote it more aggressively to create awareness among the target audience. You can use Google Keyword Planner to pick the perfect name for your topic to suit market needs.
- Student feedback – The way to collect useful feedback is to find courses that have topics similar to yours and read the reviews that students have given to it. Feedback can give you an insight into the needs of students and the drawbacks of the course that you would not like to repeat. Reviews can also indicate a student’s level of satisfaction after doing a particular course. You can take measures based on these reviews to make your online course more consumable. Student feedback can give you valuable information about the realistic demand of your online course.
- Decide on a pricing strategy – The price of your course will depend upon the following factors:
- Length of the course – If your online course is a few weeks long, its price will be lower as compared to if it is a few months long.
- Level of your course, i.e., proficient, intermediate or advanced – A beginner’s course will be less priced than an intermediate or an advanced course. The course content you will provide will decide which category your online course falls under.
- Competitive market pricing – A thorough research of the prevalent market pricing is necessary. You cannot stray too far from the price point of your competitors without risking the success of your course. If the market price for a 4-weeks course is Rs 4000 in the market, it is dangerous to charge much more or much less. Thus, competitive valuation is important before deciding on a price point.
- The instructor’s expertise – The more qualified and experienced the teacher, the more you can demand for your online course.
Keeping all these things in mind, you can be confident that you have done your research and chosen the best topic for the online course that you want to offer. Once the topic is decided, you can move to the next steps of outlining the course structure and developing the course content for your chosen topic.