How to Optimize your Social Media Channels if you are an Online Educator?

Over the last decade, online learning has grown significantly as the internet and education have merged to allow individuals to learn new skills. 

The pandemic has caused schools all across the globe to close. Over 1.2 billion students are out of school worldwide. Consequently, the education system has undergone tremendous transformations, with the emergence of e-learning and online apps for teachers in which instructions are given remotely through digital platforms.

Some Stats About Online Teaching and Learning

According to a survey, online learning boosts information retention and is less time-consuming, implying that the transformations created by the pandemic are here to stay. 

Even before COVID-19, the education industry witnessed rapid expansion and acceptance, with worldwide investments in digital educational platforms reaching US$18.66 billion in 2019, and the whole sector for online education is expected to reach $350 billion by 2025. Since the advent of coronavirus, there has been a significant increase in the use of language applications, learning tools, virtual tutoring, and online learning software.

According to several studies, students who study online remember 25-60% more content than those who learn in a classroom retain just 8-10%. This is primarily due to students’ ability to learn more quickly online; e-learning takes 40-60% less time to study than traditional classroom learning. Students may learn at their own pace, going back and skipping, re-reading, or accelerating through subjects needed.

In India, the online education industry is predicted to expand by USD 14.33 billion between 2020 and 2024. Online teaching apps are one of the fastest-growing categories globally, with a 70 percent increase in downloads and a 40 percent increase in time spent. Surprisingly, according to the survey, India is the world’s leading education app industry by downloads and is still proliferating. 

With all the above-given data indicating a digitally inclined education sector, an essential factor in staying ahead in the competitive race is identifying and applying the best social media content strategy. 

5 Ways to Optimize your Social Media as an (Online) Educator

So, here are some of the most effective social media post ideas for businesses to boost engagement and performance of your social media page:

  • Social Media Content Management

Establish a constant posting frequency and volume to begin optimizing your social media content ideas (including how often to post, when to post, how many needed pieces of content per week). 

Determine whatever resources you’ll need to keep your schedule full (text posts, videos, images,) what kinds of content can be shared across networks, and which must be published separately on each platform. Keep in mind that the timing of content strategy optimization must be fine-tuned. Based on your analytics, you may discover that you need to ramp things up or throttle back. However, having a baseline based on the ideas above might assist you in getting started.

  • Create Learner Identity

In the present atmosphere, it’s critical to examine who your target learners are. What are the qualities of these prospects? What exactly are they on the lookout for? What steps does your online education process take to fulfill these demands? 

Take into account their educational or career objectives, as well as what they’re searching for in an education platform and what they want to gain from it. How you respond to these questions will impact the content you publish and how you construct your whole digital marketing approach. 

After all, how can you successfully attract prospective students online if you don’t understand them? This data will act like your social media content planner. So, consider who these prospects are before you begin constructing your online learner persona. To characterize their background, you may wish to define demographic parameters such as age and nation of origin, as well as any other identifying features.

  • Research on Keywords

Finding out which keywords your target readers use to look for online courses is one of the most crucial components of creating content for social media. If you’re unsure where to begin, look to your competitors for inspiration. Put yourself in your prospects’ place and do a quick internet search for colleges to see what comes up. Examine the keywords that show up in both organic and sponsored searches. Pay special attention to institutions with a long history of offering online courses since they are likely to have well-thought-out keyword research for the format.

  • Convey Your Offerings On Social Media 

Prospective students now want to know not only what they will study in their online courses but also how they will learn. Many education platforms rushed to migrate to online course delivery at the start of COVID-19 and made ample use of social media to get the word across. Creating material about your online course is a terrific method to demonstrate your educational platform’s competence while familiarising potential students with the platform before they begin their studies.

  • Creating Engaging Blogs

You may create useful blogs. Because many people are unfamiliar with online learning, they’re seeking tools to assist them in figuring out if they’re a good fit for it and what influence these courses will have on their future study plans or other goals. Educational platforms may use blogs to answer these issues in-depth and any additional motives or concerns specific to their potential students. If your educational platform hasn’t yet developed material like this, you could want to begin with some essential blogs that highlight the online courses you provide.

To keep in line with the best practices of social media content, educators should assess, audit, and improve their content and accounts using social media optimization (SMO). 

Wrapping up…

Content marketing is an excellent approach to exercise your education platform’s online learning muscles in a fun and practical way. The more materials you may supply prospective students, from sample courses to blogs on online learning suggestions, the more likely they will use your online teaching app. So, leverage the above-given social media content ideas and build a solid online presence in social media.

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