Why Is Digital marketing Important For Your Edu-Business?

As per statistics, 47% of B2B marketers do not measure ROI from their content marketing efforts. Surprising, isn’t it?

Whether you are a digital marketer or simply the head of a content team, it is crucial to know how to calculate your content marketing return-on-investment (ROI) precisely. Many times, marketers consider brand awareness as their primary content marketing goal. However, seeing a return on investment is essential to justify the amount spent even in that case.

That said, measuring the ROI of content marketing is a slightly complex process. Measuring metrics such as the lifetime value of new customers or the impact of search engine optimization on eCommerce product pages is often not very easy. Nevertheless, you may consider various factors to gauge the efficacy of your content marketing strategy.

In this guide to content marketing ROI, we will look at how you can determine ROI and understand the specific metrics you must measure.

What is Content marketing ROI?

In simple words, content marketing return-on-investment is the percentage that shows the amount of revenue you have earned from content marketing compared to the amount you have spent. If you regularly measure the ROI of content marketing, you can measure its success. This, in turn, can help you establish content marketing goals and define a better strategy to achieve those goals.

Many marketers struggle to track their ROI. Creating revenue from content is not a linear process, but if you become one of the few marketers who measure ROI, you can get a unique competitive advantage.

Measuring the ROI of Content marketing

Step 1: Define the Purpose of your ROI

Before defining your metrics, you need to get this preliminary step right. So, ask yourself, why are you measuring your content marketing ROI?

The answer to this question often helps you identify the wrong marketing strategy. If you are measuring your ROI only to justify your content marketing spend, you will barely be able to get a correct picture.

Let’s take an example. If you use your web traffic as a metric to track your content marketing ROI instead of looking at revenue or increase in subscribers, you will get a blurry picture. Even if you are getting many website visitors, you aren’t sure if your content is compelling enough.

Hence, understanding the reason behind measuring the ROI of content marketing is essential to ensure accurate results.

Step 2: Define your Metrics Strategically

There are tons of performance metrics to choose from to track your ROI. And selecting the right ones is precisely where most marketers feel lost. Marketers often try to evaluate too many metrics altogether, thus getting distracted by numbers.

Remember, you must choose metrics that tie to your content marketing goals. Below are some metrics that can help you measure the ROI of your content marketing strategy.

Traffic: This is a great metric to check if you are looking to build an audience for your website.

Leads: Your content must focus on informative pieces such as eBooks, newsletters, white papers, case studies, etc., to nurture leads. This metric will help you understand how long your leads stay with you as customers.

Retention: This metric is a great way to measure the qualitative response to your content.

Step 3: Identify your Content Consumption Metrics

Several online tools are available that help measure the efficiency of your website’s content. For instance, you can use Google Analytics to determine if your content reaches the right audience. You can also measure the total number of website visits and whether they increase over time.

These tools also help measure the bounce rate and the time spent on the website. If most of your customers spend more than 30-40 seconds on your website, your content marketing strategy is probably working.

Apart from these, many other content consumption metrics serve as an indicator of the value of your content.

Step 4: Establish Benchmarks

Once you know the performance metrics you want to target, you can create your benchmarks. Essentially, it means deciding what a successful content marketing strategy looks like. If you know your end goals, you can quickly identify whether your content marketing return is meeting those goals or not.

Then, you can determine your content marketing ROI, which is costs vs. revenue (or a specific value if you cannot tie a metric directly to revenue). This will help you identify what is working and what is not.

For instance, you can track the different content channels and identify which channel is bringing in more conversions and the one that is not. Consequently, you can alter your content marketing strategy and fine-tune it to enhance the results. You can also use the Kohbee app to create your content marketing course and promote it to a worldwide audience.

Conclusion

Keeping track of the ROI of content marketing is a sure-fire way to guarantee long-term success. However, most marketers don’t get early returns. Even great content sometimes starts with a negative ROI and scales in returns over time. So, don’t panic and keep working on your content marketing strategy. You can even use dedicated services of the Kohbee App to keep track of your efforts and results.

For a brand to prosper in the market, promoting it through a well-detailed content marketing strategy is highly essential for establishing trust within customers. Content marketing should work as a booster to promote your brand to maximum people. The secret recipe to create good content is quality.

For the new business owners, planning a proper marketing strategy for their brand is essential to enter the market and survive. Using strategic keywords is crucial, as around 71% of marketers go ahead with keywords and organic search as their tool to increase reach. So, in this article, we will discuss how to create an effective content marketing strategy.

Tips for building a content marketing strategy

Content is an essential part of a marketing strategy. Without good content, a brand can never create the impact imagined by the business owners. The Content marketing Strategy is the process that includes several steps like research, creating, publishing, and promoting the information to the right audience for a wider reach. 

The content strategy has taken to another level with the advent of social media in our lives. Digital Content marketing is a powerful tool that helps identify the right audience and promote your brand to them to improve your brand's reach.

Tips for creating a content marketing strategy

After understanding Content marketing Strategy, let us look at specific tips to create them efficiently.

• Know your audience and their problems - The foremost step is to understand the audience. One cannot pitch their brand to anyone. So, before creating Content marketing solutions, they should study to understand the right audience and create the strategy as per the audience and their thought process.

• Understand the targeted keywords - There are certain words that consumers type or speak while looking for specific things. So, the business owners should understand those words and use them in their Content marketing Strategy to pull more audience to their brand. It is essential to use the right keywords to land your brand in the right consumer's lap.

• Perform a GAP analysis - When a business is looking out to increase its reach to consumers, they should work on performing the GAP analysis, where they can understand the mindset of the consumers, the demand and the supply in the market. Accordingly, the business owners can pitch in their brands through well-defined Content marketing to reach out to maximum people covering the gap.

• Have your USP - There would be several other businesses showcasing products just like yours, so why would consumers come to your brand? This is where showcasing USP works. The USP (Unique Service Proposition) showcases the unique points that make your brand different and better from others.

• Preparing content for different platforms - Nowadays, with social media in our lives, business owners can look to promote their brands through Digital Content marketing on many platforms. Different types of Content marketing can be used on different platforms to promote your brand to the right audience.

• Managing the content - As a business owner, you should be well-versed with the content created and published on all the platforms. It is easy to coordinate and work on the team when the team is small, but as the company grows, so does the team. So it is essential to put the right person to manage the right content to attract more customers to their brand.

Why do you need a Content marketing Strategy?

After going through the above points, you must have realised how significant Content marketing Strategy is for a business. It helps businesses understand the market and market their products to earn more revenues. If the business owners appropriately manage Content marketing, it can help them grow their business organically.

The content creation profession has been in demand, and many are looking to learn and get certified in Content marketing Courses. With Koh Bee, many certified instructors create content marketing courses to help people succeed in their professional careers. Interested candidates can search for the course and go ahead with the course by paying the fees. Kohbee creates a platform where the interested tutor and the students can meet and exchange knowledge.

Conclusion

Several types of Content marketing can help businesses grow if used correctly. The business owners should keep in mind the following points: understanding the audience, using keywords, and using your USP rightly to create a proper Content marketing Strategy. Brands need to create the proper content marketing to establish themselves and create value in the market. Interested candidates can download the Kohbee app from Google Play Store and initiate your content creation business. You can also check out our latest article on the best content creation tools you can use.

Today, the world runs on apps and various online tools. Social media have become an integral part of everyone. A social media manager knows how to manage the content to publish their brands to the right audience. The brand can get the right business and slowly gain market share by targeting the right audience.

With the digital age kicking in, business owners need to be more inclined towards technology and reach out to their consumers through various social media and other digital platforms. Business owners can use many types of Social Media Management Tools as per their requirements.

Best Social Media Management Tools for creator-educators

The main aim of content marketing strategy is to inform the consumers about your brand, and to use these tools is the most efficient way to achieve it. Business owners need to understand the tools and use them to their benefit. There are some free   social media management tools, and some of them are paid.

With many  social media management tools, it is very important to use the right tools as per your requirement to get the best benefits. Let us look at some Social Media Management software. 

• Semrush Content marketing platform- This is a good platform for keyword optimisation and traffic research. This platform helps in every step of content marketing strategy, starting from idea creation to publishing. The user can type in keywords, and it would provide tips from competitors to help the business owners grow their business. You can find free and paid versions of the Semrush content marketing platform.

• Google Trends- Google Trends is the most robust free   social media management tool for the content marketing platform and should be used by  social media management agencies. This tool compares the several related terms with each other and checks which has the maximum reach.   

• Ulysses- Ulysses is a paid tool that can only be used by Apple users. This tool helps to organise your folders. It would help set your goals, check stats, and create well-refined creations as per the requirement of the business owners. This is very useful, but the subscription is on the higher side. But with the benefits, this tool is a must-have for Apple users. 

• Zoho- Zoho is an affordable CRM platform to manage emails, projects, accounting, and many other kinds of stuff under one roof. Business owners can use this tool by merging various social media platforms. It has three affordable subscriptions plans, but you can use the free plan with limited functions. It also offers its services to a  social media management agency that manages over ten different brands under a single roof.

• Social Pilot - Social Pilot helps manage social media platforms and is a blessing for social media managers. The tool comes with bulk scheduling, unlimited scheduling, social media analytics, and customer support. There is a limit to the number of posts that can be done through it. There are four different kinds of subscription plans, and business owners can opt as per their requirements.

• Sendible - Sendible is one of the most efficient social media management tools to manage multiple brands under a single roof. The tool comes in mobile apps for convenience. The tool provides a flow management process for social media posts easily. It can be used by big agencies and small business owners and has a single subscription plan for its users.

• Shutterstock - No social media posts are complete without images. With Shutterstock, the social media manager can find the right image for their social media posts and use it as per their requirements. The agencies can buy individual photos or can go for annual packages.

Using social media management tools requires expertise, and professionals need to undergo training. Many certification courses are available for interested candidates to learn and excel in their professional careers. Kohbee is an interesting platform where you can find experienced professionals teaching about social media management. You can choose from the courses available and get trained.  Kohbee provides a perfect platform where the instructor can meet interested students and can exchange knowledge. 

Conclusion

There are many social media management tools available in the market. We have discussed a few of them like Sendible, Semrush, Google Trends, Zoho, and Social Pilot, which can help social media management. Companies are looking for social media managers to manage their content marketing strategies, and for it, the interested candidates need to be certified in it. Visit Kohbee, a trusted online-teaching platform, to find tools for social media management as well as managing your online education ventures.

With the rise of social media platforms, influencer marketing has become one of the most popular ways for companies to market their products. Furthermore, the pandemic has altered how customers engage with companies, causing many businesses to reconsider their tactics. Brands are starting to learn that less is often more. The demand for the creator-economy will skyrocket in the influencer marketing sector in 2022. Due to marketers' preference for micro-influencers because of their greater engagement rates and cost, their proportion of the whole sector expanded dramatically last year. This, thus, means a new option for creators to use to monetize content. Because of greater data and analytics, brands have become increasingly eager to collaborate on sponsored content with micro-influencers.

One example of such a brand is Coca-Cola, which is only one of the several companies that have employed this marketing tactic to sell their products. Yannick Merck, a micro-influencer, was tapped to promote a cold Coke or their merchandise while travelling. He frequently posts images on social media of himself holding a Coke can or wearing a Coke sweater as a Coke ambassador and content developer.

Now that we know about the high popularity and future scope of micro-influencers, you might wonder how they monetize their content. What are the different ways of content monetization? So, here are all the answers to your question.

How can micro-creators monetize content?

• Sponsored Posts - One of the most common methods for influencers to gain money from social media is through sponsored social media posts. That is when a company or marketer pays you to promote a product or brand on social media. The article can be only about the product or it can include many goods at once. For Instagram monetization, you might write reviews, provide information, or just highlight and tag goods. Influencers on Instagram may charge anywhere from $124 to $1,405 for a sponsored post. However, the cost varies depending on a variety of criteria, including the follower base you have and the area in which you specialise.

• Start Blogging - As a content provider, blogs provide various options for earning money. Advertisement revenue, sponsored blog articles, and affiliate links are just a handful of the most common. Blogs work effectively for Instagram as well as for Facebook page monetization. You may make use of social media to direct your fans to your website. However, this increased traffic also means more prospective buyers for whatever things you sell on your website. A blog may also attract more visitors to your social media handles, resulting in increased interaction, reach, and other benefits.

• YouTube - YouTube monetization has been on the rise as various influencers include product details and talk about specific products on their YouTube channel. You may utilise your YouTube channel to earn ad money from the display, overlay, and video advertisements in addition to sponsored posts and brand partnerships. The goal is to keep both your content and your adverts relevant. 

• Affiliate marketing - Affiliate marketing is another wonderful option for influencers to generate money on social media. You can approach companies or shops that provide affiliate programmes for this sort of agreement. Once you've been approved as an affiliate marketer for the company, you'll be given a unique affiliate link or code to use to monitor your conversions. You may write reviews, showcase their items, and/or promote them in your posts. Depending on the brand or store for which you work, you may be required to purchase the goods yourself. You'll tell your followers to click on the affiliate link or enter the code. You will be paid a commission for every conversion that occurs as a consequence of your link or code.

• Start a Business - Being an influencer entails having control over a user's purchase choice. You have a large platform and a large number of followers. Once you have gained the trust of your followers, you can try to sell anything you want. Many influencers now run companies as a result of their ability to build a platform that affords them the time and space to do so. You may begin by experimenting with a tiny company on Instagram before moving on to a website where you can provide the product or service in which you have experience and expertise.

According to a study done by HelloSociety, micro-influencers have a 60 per cent greater engagement rate than those with bigger followings. So, are you up for being a part of this huge creator-economy? If you are a creator or educator and want to escalate your career with a digital platform, then here is the perfect solution for you.

The Advanced Teaching App - Kohbee

Take advantage of technology improvements by developing your own website, generating the content, sharing it, and monetizing it. Kohbee e-solutions have been created to fulfil the needs of today's instructors, allowing them to easily conduct online lessons. We provide a stress-free environment for instructors who are passionate about their work. The Kohbee online-teacher-app is a free online-teaching platform that connects students with exceptional professors. It gives your online-teaching approach a significant boost. You can easily install Kohbee from the Play Store, connect with students, and share vital information with them. Your fee collection is automated. Therefore there’s no need to stress about the payment methods. So, manage your teaching business effectively with Kohbee. Download it now!