Using online-courses As A Source Of Passive Income

Consumers buy online-courses as they are interested in gaining information for a job move or starting, obtaining certification in a subject to advance their careers, continuous learning, academic preparation, and learning a new skill or subject.  Continue reading to get to know the best practice to sell online-courses fast

Before we explain how you can make an online course go viral, here is a brief summary of the steps, you need to take to sell out your online course in a matter of few hours:

1. Choosing the Best Topic Possible
2. Know that your topic must have a high demand
3. Create the Course and Put your best effort
4. Start Pre-Selling Your Course
5. See your course go viral when you do the final release

1. Choose the Best Topic

Your course topic must be something you are passionate about. If you are not enthusiastic about your subject, it will be clear, and your instruction will be as boring as a cardboard sandwich. Think about your abilities, talents, and life experiences. Write down as many items that come to mind that represent your passions, skills, and experience on a piece of paper. After that, write down the top 2-3 themes where your aspirations, skills, and experience/achievements connect. You do not have to teach a university-level course to make money offering online-courses. The possibilities for course subjects are unlimited; here are a few examples of online-courses:

• Guitar
• Yoga 
• Photography 
• Microsoft Excel
• Roller skating
• Sewing
• Technology and computers
• entrepreneurship and business
• Craftsmanship
• Fitness and health
• Education
• Writing
• Personal development/lifestyle
• Achieving adulthood
• Entertainment
• Maths and science.

These are wide-ranging topics. You could look for a more specialised niche. In short, if you enjoy your topic, are competent at it, and have prior experience (formal or informal) with it, write down as many items that come to mind that represent your passions, skills, and experience on a piece of paper. After that, write down the top 2-3 themes where your aspirations, skills, and experience/achievements connect.

2. Ensure that your course concept is in high demand.

After choosing your online course topic, you will need to undertake a series of market research tests to see if there's a market for it. Many course authors believe that if their topic area has a lot of competition, their course idea will fail. However, this indicates a good likelihood of strong market demand for that course idea, making it worthwhile to investigate further. The following are some things to look for:

(i) Are people looking for it and inquiring about it?

Search volume is an excellent approach to confirm demand for a certain online course topic. Through Google Ads, you may utilise the Google Keyword Planner for free. You can type in your keywords to see how many people are looking for your online course concept. It will also recommend other keywords that visitors may use to locate your course. Here are some qualitative techniques for comprehending how to cover your online course concept:

• Try looking for your possible topic on Reddit or Quora to see what comes up and how frequently it is discussed.
• If you're a member of any Facebook groups, or even if you administer one, go through them and utilise the search tool to learn about your potential audience's issues. (also known as social listening)

(ii) Is there a gap between what you and the competition offer?

It is critical to set yourself out from the competition. So do some research to find out who your competitors are and what services they provide. There is a minimal possibility you are the first to come up with your concept. However, there's a strong chance you may approach a topic in a unique way for a new audience.

(iii) Will someone pay money to have your course solve a problem?

There are a few approaches to ensure that your online course has market potential:

• Selling your course in advance — Pre-selling is a terrific method to avoid the sad predicament of developing a course that no one buys. People frequently purchase courses before their creation. It's one of the most effective ways to start an online course. 
• Competition: It is not a terrible thing to find competitors selling a similar online course. It implies that you have access to a money source. Online course marketplaces are a convenient way to see what is available and can also serve as a marketing strategy to complement your main online course site.
• Talking to your audience - You are missing out on valuable information if you are not talking to your audience. Inquire about their difficulties and whether they would be willing to pay for a course to help them overcome them.
• Keyword Research - You will see how many people search for programs like yours on Google by utilising Google's keyword planner. Give heed to the "bid cost" — the higher the cost per click, the more successful the product.

If you answered yes to all three questions and your concept is similar yet distinct from what is presently available, you have a course proposal that has the potential of being a best seller.

Conclusion

The best way for you to sell your courses fast and efficiently is through the Kohbee app. What are you waiting for? Download it right away to unleash the new opportunities in your way and for quick monetization of your content. 

Creating content can be stressful because one is unaware of how and when it may fetch them money. In the initial phase, one must start building up followers from scratch; to attract them, one needs to generate a substantial volume of content. Lets discuss ways you can handle stress while creating content.

Although stress is inevitable while creating content, one must find ways to cope with it.

Here are some ways to handle stress:

Set up SMART goals: We often commit mistakes while setting goals. Goals need to be set up considering our physical and psychological abilities. Setting specific, measurable, attainable, realistic, and time-bound goals can work wonders.

Social support: People typically isolate themselves during stressful times, working alone for long hours, staying awake at night and isolating themselves from their families and friends. However, our social networks considerably help us cope with stress, providing emotional and tangible support. Hence, they are our best resources during stress. Therefore, while creating content, one should spend time with their kith and kin as it helps build resilience. Intake Fluid: A primary stress hormone, cortisol, is secreted due to stress. One feels drained and dehydrated and often consumes tea, coffee, or energy beverages. However, these drinks contain caffeine, which leads to dehydration, causing headaches and sleeplessness (insomnia). Caffeine is a diuretic; it increases one’s loo breaks and disrupts one’s flow of thoughts.

• Mind your stressors:
• Finance: The most prevalent source of stress while writing is finance. Most people worry about money as the income generated from content writing varies. One is never sure about the earning potential. Income generation may take a few days to months and even years to materialize, resulting in considerable stress as it can hinder financial plans. Getting success by creating a new product is always dicey. One needs to calculate their monthly income by creating an excel sheet displaying the income earned during the past 6–12 months. This calculation helps monitor income flow and prevent binge-spending. It facilitates calmness and control and helps resist temptation. Set aside emergency funds for better finances. Such funds can help maintain peace of mind and avoid haste. Having a proper track of finance helps you handle stress and maintain a proper, realistic budget.

• Environmental factors: Noise, temperature, workplace and traumatic events are environmental stressors and can cause hindrance while writing. One must calm down and leverage stress management techniques to overcome such stressors. To overcome noise, one must create a noise-free environment because too much noise can impede the flow of thoughts. If the temperature outside is too hot or cold, it can affect one’s mental wellbeing. Extremely cold temperature causes lethargy, whereas extreme heat may lead to irritation, hampering flow of ideas. A balanced atmosphere is essential for writing. An unfavorable or uncomfortable workplace may interrupt writing. De-clutter the place before you start writing. To ensure a refreshing work environment, one may use fresh plants and ensure proper light and ventilation in the room. If table plants are placed on the desk, they make you feel good and refreshed. It releases stress. Life events are an integral part. We can have traumatic events anytime. These events often come like flashbacks which can be disturbing. Carefully handle them before setting your mind to writing. Use of relaxation techniques like meditation, yoga, listening to music, and biofeedback can be helpful.

Healthy lifestyle: Regular exercise, diet, and fixed sleep hours help to rejuvenate the mind and body. They induce new ideas with novelty and better content. Mental wellbeing: A positive attitude and positive thinking can help draft content better, increase confidence, and reduce stress. One must work toward overcoming unhealthy and unhelpful habits like avoidance, procrastination, and perfectionism. Overcoming these habits is beneficial in the longer run. Developing rational thinking helps challenge distorted thoughts and irrational beliefs and replaces them with positive ones. Journaling: Maintain a journal for writing and keep a record of the day to day work. Documenting these activities will help in generating new ideas. Sometimes the content gets fluid; racing thoughts may hinder the flow of writing. To stabilize the flow, make a hierarchical flow of events to ensure organized conten

Join the Kohbee Creator Community!

Following your passion has changed from being an ideal to being a trend. The creator-economy is made up of a community of people who believe in the freedom of creativity and expression. You must have heard of people quitting their 9 to 5 to start something of their own. If you want to be one of those who use their creativity to generate an income, you need to have a plan. In this article, we will talk about some tips which would prove helpful on your journey to pursue your passion in the creator-economy.

How to pursue your passion in the creator-economy   

• Identify your passion-Turning your passion into your profession can be tough. There are doubts and confusions about whether it’s just a phase or something you want for the long term. An effective way to measure your interest is to identify your likes and rate them on a scale of 1-10. You can pick out the things you are most passionate about, such as writing, singing, or teaching. Another way to know what you love to do is to analyse what you like to spend your available time and income on. If you spend those extra bucks on a high-tech camera and spend your free time taking pictures, it indicates that you are passionate about photography. Once you have successfully identified your passion, you can move on to the next step, i.e., to give it practical structure.
• Shape and define your dream-Giving definite shape to your passions entails figuring out the form of expression you want it to have. For instance, you can be passionate about music, but what will your chosen form of expression be? Singing, playing instruments, or writing and composing are musical expressions. You must choose one of the many forms that will be available to create passionate content. All the questions asked by your parents and friends about how you will turn your dream into reality will add layers of solidarity to your passion. This is one of the initial steps which will be the foundation of your profession.
• Market research-Once you have given your dream a tangible form, you can find out where it fits in the content market. Understanding the creator-economy trends will help you navigate through various challenges that you meet while starting out in the process of content creation. You can study some success stories of other creators and learn from them. You could try to identify your target audience and the current market trends in your area of interest, including the quality of content being produced, the fees charged for it, or the applicable rate. Identify your competitors and study their work. Market research will give you an edge over them. Market research is not limited to your target audience or competitors but also how the industry you are deciding to enter is currently operating. The scope of your passion is greatly influenced by the bigger market picture.
• Monetise your talent-If you want to earn doing what you love, you need to learn how to monetize your creative content. You want to give the message that your content is worth it. You can start off by releasing sneak peeks into your content to attract the attention of your audience. Once they begin to engage with your content regularly, you can implement other strategies for customer retention, such as subscriptions, fees, or other charges. Advertising can provide the right push to revenue generation for your content. Passion in the creator-economy must be accompanied by presentation and promotion.
• Choose the perfect platform-It is crucial to select the right platform to release your content. The platform should provide the right support in the following ways:

1. Digital infrastructure to support the process of content creation. For e.g., video editing tools, course development tools, etc.
2. A secure payment portal.
3. Tools for marketing and promotion of your brand.
4. Cost-effective pricing mechanism
5. Easy user-interface

You can choose a primary platform while promoting your content on other social media platforms. You can check for popular creator-economy trends to find out which platform is being used by most creators and what features they offer.

Conclusion

The creator-economy is a new, vast and competitive arena. With millions of creators trying their luck to create something unique, your passion is your greatest ally. While following your passion in the creator-economy, you must remember the three pillars of success: quality, promotion, and determination. The quality of your content will impact audience demand. Your promotion strategy will be the deciding factor while developing a customer base. Consistency in your determination and your will to persevere through challenges will lead you to greater heights in the creator-economy.

For any business to grow and prosper, consistent lead generation is essential. The initial years are critical for a business. If you want to scale up your business and make regular profits, you should know how to generate leads for business. Lead generation is an essential part of marketing. It is the act of acquiring customer interest for your business that is actionable. Giving you their contact details or following up to ask about products are examples of leads. In the online education sector, you must apply these business basics while developing your business and effectively get leads for online-courses.

Here are some strategies that you can use for your business:

1. Aim for the target audience- Since you have decided to start your business as a creator-educator, you probably already have a kind of audience in mind. It is essential to market your content in a way that it presses the right buttons. The process of creating a target customer persona helps you to know in which direction you must work. Once you know your target audience, their preferences and needs, you can successfully generate leads.

2. Interactive website- It is important to pay acute attention to the presentation of content on your website landing pages, since this is where potential customers will arrive when they click on ad links. Your webpage should be interactive, informative and easy-to-use. The landing web page should display your logo and share brief details of the course that you offer. Boosting customer interactions on your web page will increase the chances to generate more leads. You can modify and adapt your webpage content according to the target audience.

3. Use social networking- Social media is your new friend when it comes to generating leads for your business. There are many tools for marketing that are in-built into social media networks. They usually have something similar to a business mode where you can use these tools specifically designed for promotional activities. You can also monitor the number of views, likes and comments on your posts. It is important to stay active on social media sites in order to generate leads. Examples of popular social media sites include Instagram, Facebook, Linkedin etc. 

4. Offer a unique vision- The vision of your company tells your story to prospective buyers. This is a creative way and original way to generate leads. Your vision statement has the potential to give you an edge in a highly competitive market environment. There is enough creator content on the internet to create a herd mentality. You want your potential buyers to see you standing out of this crowd. If your vision is unique and out-of-the box, the audience is likely to engage with it and refer it to others. You can also find a way to make it as relatable to your target audience as possible because that increases the chances of them buying your online course.

5. Use automated digital marketing tools- Automated digital marketing is heavily based on modern technology that has found its way into everyone’s life. Whether it is a smartphone or a television screen, it can surely act as a medium to market your content. It is very common for online businesses to use automated digital marketing in order to reach a wider customer base and generate leads. It has been a proven strategy in marketing to create a large follower base and maintain it by sending regular newsletters, emails, reminders etc. 

6. Choose the right distribution platform- A distribution platform will act as a place from where your business gets a boost. Content distribution is undertaken at a small scale on social media, where your business may be promoted free-of-cost, but usually these modes take their time to create actionable leads. On the other hand, there are paid platforms that specialise in advertising and marketing. They can generate leads faster and more successfully. These platforms have an efficient targeting capability. They know exactly where and when to advertise your content.

Conclusion

These are some ways to get leads for your online-courses. The process may appear resource consuming, but the best strategy is to move slow and focus on holistic growth rather than short-term pushes to promote your business. With time, it will become clear which lead generation strategy works best for you. The process of lead generation will help you push-start your business and expand it to larger and diverse audiences worldwide.

To get more insights on how to generate leads for your creator-educator business, follow Kohbee, the fastest growing ed tech platform that offers best in the market tools to grow your business. Download the Kohbee app now.