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10 Steps to launch online-courses effectively

Written By :
Ashish Agrawal
Ashish Agrawal
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10 Steps to launch online-courses effectively

When launching your online-courses, the most systematic and efficient method is to employ pre-selling to confirm your course objectives and goals. Some course makers may find this unpleasant, yet it is a crucial tactic for winning over your audience's trust and ensuring that you successfully launch online course.

As per online-learning statistics, only 4.8% of schools offer all of their courses online. Last year, just 2.9% of universities provided more than half of their lessons through the internet. In 2019, more than half of all students in the United States have access to digital learning tools. About 45% of those who took part were in elementary school, followed by 64%in middle school and 63% in high school.

When creating an online course, you must know what your audience wants. It should be a broad collection of individuals interested in the same subject matter but also have a wide range of personal and professional objectives.

Here are the top 10 strategies to secure the success of your pupils. You should follow these Course Launch Strategy(ies). Here's how to do it quickly and effectively with this online course launch checklist:

  • Choose the best course subject: When launching an online course, it is essential to choose the perfect topic. Your audience is likely looking for an opportunity to transform, and they will be more willing to pay for it if the content is relevant to their needs. If you choose a course topic that addresses their most significant pain points, you can assist them in achieving their goals. The most effective way to accomplish this is to identify a problem they are currently experiencing or are interested in solving.
  • Ensure your course concept is popular: Before you launch your online course, you must make sure that it is in demand among your target market. This means that your market should have a strong interest in your way to launch your online-courses. You need to do a keyword search and determine if your course idea has high market potential to find this out. If there is a large market for your course idea, you will succeed more than if your course idea is relatively unknown.
  • Enhance Learning Impacts That Stick: You need to have clear and specific learning outcomes in creating an online course. These are the objectives or goals for a course. By making learning outcomes, you can ensure that only those ready to learn will join your course. This will result in higher completion rates, satisfied students, and more minor refund requests. If you're unsure how to create them, read on to discover some tips and tricks.
  • Gather Course Content: When it comes to launching an online course, there are several critical pre-launch elements that you must consider. You must have an email list and at least twenty per cent of your course content ready before the launch date. The email list should be your core crew and should be composed of people interested in your course's subject matter. This list is crucial for the pre-launch support of your course. You must build trust and anticipation through your email sequence, increasing sales.
  • Modules and Course Planning: Before launching your online-courses, you must structure your modules and create a course plan for them. The use of an outline will assist students in navigating through the content. It should include learning objectives, a review quiz, and a thorough overview of each lesson. This will assist you in avoiding costly mistakes later on when launching your online-courses and training programs. Finally, having a well-thought-out course plan will help you complete your assignments more quickly.
  • Create an appealing curriculum: As you start to design your online-courses, you'll want to make sure that you have a clear idea of what your students will be learning. This means that you'll have to evaluate their knowledge, language, and reasons for taking the course. Creating a clear lesson plan for your online-courses will ensure that you launch an online course track and keep your students interested. In addition, it will help you with the best day to launch a course.
  • Making Online Course Videos: As a beginner in creating online-courses, you may wonder how to film and edit your video course content. The filming and editing video courses are not as complicated as you think.
  • Creating an online school: Whether you are starting a new school or expanding an existing one, setting up your online school before launching online-courses is essential. This will ensure your online school is ready to receive prospective students and has all the necessary tools to succeed.
  • First, you will need to choose your business model: subscription model, Udemy model, or hybrid model. 
  • You'll need to select the right one based on the number of classes you plan to offer. In a subscription model, you'll have steady monthly revenue and a chance to retain customers. This will reduce your marketing expenses and increase your profits.
  • Conduct course pricing: Before launching your online course, you should think about pricing it. You can get an idea of your competitors' prices by comparing them to yours. In determining a price range for your course, average your chosen price with theirs. For example, if your competitor's course costs $1,000, you should charge $750 for it. Similarly, if your competitor's course costs $600, you should set a price of $895.
  • Launching and Post-launch marketing: You should identify a unique value proposition before launching online-courses. Include this in your course sales page and marketing messages to answer questions from potential customers. online-courses are a popular elective for many high school students. Women comprise 42% of the population; men comprise 62%. 41.6% of online learners are in their 30s or older. More than 3 million students are pursuing their higher education entirely through distance learning. Also, this will help you build an audience that will be interested in the course. The best way to do this is to survey your target audience. After all, you want to ensure you're providing a course they'll want to take.


Even though this isn't a comprehensive list of everything that needs to be done to create and sell a course online, it does provide you with a ‘meteoric outline’ of the best time to launch an online course. It will thus allow you to understand what to expect and how the journey will look before you get started. You can also join Kohbee to build and launch online course effectively.

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10 Steps to launch online-courses effectively
Ashish Agrawal

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