Best Practices for Selling online-courses - Kohbee App

Consumers buy online-courses as they are interested in gaining information for a job move or starting, obtaining certification in a subject to advance their careers, continuous learning, academic preparation, and learning a new skill or subject.  Continue reading to get to know the best practice to sell online-courses fast

Before we explain how you can make an online course go viral, here is a brief summary of the steps, you need to take to sell out your online course in a matter of few hours:

1. Choosing the Best Topic Possible
2. Know that your topic must have a high demand
3. Create the Course and Put your best effort
4. Start Pre-Selling Your Course
5. See your course go viral when you do the final release

1. Choose the Best Topic

Your course topic must be something you are passionate about. If you are not enthusiastic about your subject, it will be clear, and your instruction will be as boring as a cardboard sandwich. Think about your abilities, talents, and life experiences. Write down as many items that come to mind that represent your passions, skills, and experience on a piece of paper. After that, write down the top 2-3 themes where your aspirations, skills, and experience/achievements connect. You do not have to teach a university-level course to make money offering online-courses. The possibilities for course subjects are unlimited; here are a few examples of online-courses:

• Guitar
• Yoga 
• Photography 
• Microsoft Excel
• Roller skating
• Sewing
• Technology and computers
• entrepreneurship and business
• Craftsmanship
• Fitness and health
• Education
• Writing
• Personal development/lifestyle
• Achieving adulthood
• Entertainment
• Maths and science.

These are wide-ranging topics. You could look for a more specialised niche. In short, if you enjoy your topic, are competent at it, and have prior experience (formal or informal) with it, write down as many items that come to mind that represent your passions, skills, and experience on a piece of paper. After that, write down the top 2-3 themes where your aspirations, skills, and experience/achievements connect.

2. Ensure that your course concept is in high demand.

After choosing your online course topic, you will need to undertake a series of market research tests to see if there's a market for it. Many course authors believe that if their topic area has a lot of competition, their course idea will fail. However, this indicates a good likelihood of strong market demand for that course idea, making it worthwhile to investigate further. The following are some things to look for:

(i) Are people looking for it and inquiring about it?

Search volume is an excellent approach to confirm demand for a certain online course topic. Through Google Ads, you may utilise the Google Keyword Planner for free. You can type in your keywords to see how many people are looking for your online course concept. It will also recommend other keywords that visitors may use to locate your course. Here are some qualitative techniques for comprehending how to cover your online course concept:

• Try looking for your possible topic on Reddit or Quora to see what comes up and how frequently it is discussed.
• If you're a member of any Facebook groups, or even if you administer one, go through them and utilise the search tool to learn about your potential audience's issues. (also known as social listening)

(ii) Is there a gap between what you and the competition offer?

It is critical to set yourself out from the competition. So do some research to find out who your competitors are and what services they provide. There is a minimal possibility you are the first to come up with your concept. However, there's a strong chance you may approach a topic in a unique way for a new audience.

(iii) Will someone pay money to have your course solve a problem?

There are a few approaches to ensure that your online course has market potential:

• Selling your course in advance — Pre-selling is a terrific method to avoid the sad predicament of developing a course that no one buys. People frequently purchase courses before their creation. It's one of the most effective ways to start an online course. 
• Competition: It is not a terrible thing to find competitors selling a similar online course. It implies that you have access to a money source. Online course marketplaces are a convenient way to see what is available and can also serve as a marketing strategy to complement your main online course site.
• Talking to your audience - You are missing out on valuable information if you are not talking to your audience. Inquire about their difficulties and whether they would be willing to pay for a course to help them overcome them.
• Keyword Research - You will see how many people search for programs like yours on Google by utilising Google's keyword planner. Give heed to the "bid cost" — the higher the cost per click, the more successful the product.

If you answered yes to all three questions and your concept is similar yet distinct from what is presently available, you have a course proposal that has the potential of being a best seller.

Conclusion

The best way for you to sell your courses fast and efficiently is through the Kohbee app. What are you waiting for? Download it right away to unleash the new opportunities in your way and for quick monetization of your content. 

Do you want financial freedom? Are you looking for some passive income ideas?

Creating and selling online-courses is one of the best ways to generate passive income. With online-courses, you put in all the hard work upfront, develop the course, and set up the sales funnel. Once you are done, you can benefit from a recurring stream of passive income for years altogether.

In the last few years, especially after the COVID-19 pandemic, many learners have shifted to online-learning. Thus, the demand for premium online-courses has risen significantly. And contrary to popular belief, creating and selling an online course is relatively easy and cheap. All you need is a topic you can teach, and sign up with a good online hosting platform such as Kohbee.

Thus, selling online-courses to generate a passive source of income is one of the most viable options. Here, we will take you through the different steps to make passive income selling online-courses. So, let’s get started.

online-courses as passive income

If you have expertise in any subject, you can create an online course and set up a parallel revenue stream. It is, in fact, one of the best passive income ideas that can provide you with good revenue for years.

Thankfully, getting started with your online course isn’t very difficult. Below we will look at the different steps to help you kickstart your passive income source.

1. Research and validate a course idea

The first thing you need to build an online course is a good idea about the course topic. And you can start by asking yourself the following questions:

• What are my hobbies?
• What career experience have I gathered over the years?
• Do I have some knowledge that can benefit others?
• Do I have a solution to a common problem?

Look for something that you are passionate about or possess in-depth knowledge about, and start from there. Everyone is good at something. Once you identify your strengths and come up with a topic you can teach, creating an online course will seem relatively simple.

Make sure to outline the ideal clients that you wish to target. You can also validate your course idea by asking your target audience questions and tracking their responses.

2. Choose a hosting platform for your course

With the swift growth in the virtual learning industry, many online hosting platforms have emerged. These platforms allow you to host your courses for free and get remunerated whenever somebody purchases your course. While some platforms charge a predefined amount of money on every sale, others charge you based on a monthly subscription plan.

You can browse the internet to identify different hosting platforms and choose the one that best serves your needs. Kohbee is a great platform that lets you create and sell your online-courses to generate a steady passive income. Within minutes, you can launch your educator profile and start selling to a global audience.

3. Develop your course content

Once you have chosen a hosting platform, it’s time to create your course content. Depending on your subject, you can select a format for your course, such as video content, PDF documents, or web pages.

Make sure to keep all the equipment handy while developing your course. You will require a good desk computer/laptop, a webcam, sound system, high-speed internet connection, and the necessary classroom props to make your course interactive.

4. Market your course

Now that your course is ready, you need to deliver your course to your target audience. marketing your course is an important step to developing a potential customer base and ultimately generating a passive source of income. If you build your website, you can market your course by developing a mailing list. You can also use your social media handles and YouTube channel to raise awareness around your course. Create a waitlist to gather targeted leads and nurture them through persuasive emails.

If you choose a hosting platform such as Kohbee, your course will automatically be marketed to potential students.

Conclusion

Creating and selling your online-courses is one of the best passive income ideas. If you have the right knowledge and expertise on a specific subject, you can monetize it by creating a course(s) based on that subject. It is an excellent way to gain financial independence and make some extra money for creating what you are passionate about.

You can use a good online hosting platform such as Kohbee for hosting your courses. Kohbee takes care of everything, from managing your dashboard to collecting payments from students worldwide, thus saving you all the hassles.

So, go ahead and use online-courses as a passive income generation stream with Kohbee today.

For any business to grow and prosper, consistent lead generation is essential. The initial years are critical for a business. If you want to scale up your business and make regular profits, you should know how to generate leads for business. Lead generation is an essential part of marketing. It is the act of acquiring customer interest for your business that is actionable. Giving you their contact details or following up to ask about products are examples of leads. In the online education sector, you must apply these business basics while developing your business and effectively get leads for online-courses.

Here are some strategies that you can use for your business:

1. Aim for the target audience- Since you have decided to start your business as a creator-educator, you probably already have a kind of audience in mind. It is essential to market your content in a way that it presses the right buttons. The process of creating a target customer persona helps you to know in which direction you must work. Once you know your target audience, their preferences and needs, you can successfully generate leads.

2. Interactive website- It is important to pay acute attention to the presentation of content on your website landing pages, since this is where potential customers will arrive when they click on ad links. Your webpage should be interactive, informative and easy-to-use. The landing web page should display your logo and share brief details of the course that you offer. Boosting customer interactions on your web page will increase the chances to generate more leads. You can modify and adapt your webpage content according to the target audience.

3. Use social networking- Social media is your new friend when it comes to generating leads for your business. There are many tools for marketing that are in-built into social media networks. They usually have something similar to a business mode where you can use these tools specifically designed for promotional activities. You can also monitor the number of views, likes and comments on your posts. It is important to stay active on social media sites in order to generate leads. Examples of popular social media sites include Instagram, Facebook, Linkedin etc. 

4. Offer a unique vision- The vision of your company tells your story to prospective buyers. This is a creative way and original way to generate leads. Your vision statement has the potential to give you an edge in a highly competitive market environment. There is enough creator content on the internet to create a herd mentality. You want your potential buyers to see you standing out of this crowd. If your vision is unique and out-of-the box, the audience is likely to engage with it and refer it to others. You can also find a way to make it as relatable to your target audience as possible because that increases the chances of them buying your online course.

5. Use automated digital marketing tools- Automated digital marketing is heavily based on modern technology that has found its way into everyone’s life. Whether it is a smartphone or a television screen, it can surely act as a medium to market your content. It is very common for online businesses to use automated digital marketing in order to reach a wider customer base and generate leads. It has been a proven strategy in marketing to create a large follower base and maintain it by sending regular newsletters, emails, reminders etc. 

6. Choose the right distribution platform- A distribution platform will act as a place from where your business gets a boost. Content distribution is undertaken at a small scale on social media, where your business may be promoted free-of-cost, but usually these modes take their time to create actionable leads. On the other hand, there are paid platforms that specialise in advertising and marketing. They can generate leads faster and more successfully. These platforms have an efficient targeting capability. They know exactly where and when to advertise your content.

Conclusion

These are some ways to get leads for your online-courses. The process may appear resource consuming, but the best strategy is to move slow and focus on holistic growth rather than short-term pushes to promote your business. With time, it will become clear which lead generation strategy works best for you. The process of lead generation will help you push-start your business and expand it to larger and diverse audiences worldwide.

To get more insights on how to generate leads for your creator-educator business, follow Kohbee, the fastest growing ed tech platform that offers best in the market tools to grow your business. Download the Kohbee app now.

While developing your business idea for online-courses, you need to keep certain things in mind. Selecting the best topic for the online course is one of the first steps. The nature of the topic will decide the course content, the price and the target audience. So, it is essential that you choose your topic thoughtfully. Since deciding on a topic can be challenging for creator educators, here is a rough framework that you can rely upon. These are the few steps that every creator educator can use while deciding the best topic for their online course.

1. Brainstorm for ideas - The first step will be to jot down all the ideas that you have from your knowledge and skills developed over the years in your field. They can be topics that you are passionate about. There is a good chance that you will be able to teach these topics with ease and expertise. Writing all these ideas down can give you a direction for the next few steps.
2. Assess Audience demand - The best way to know your audience is to put out a blog or post sharing your idea for the topic for an online course and see the response you get to it. You can briefly talk about what the course would include and some general information about the topic. How the audience engages with your post will determine whether they are interested. They might even have suggestions that will bring out the audience demand for your choice of topic.
3. Research trending topics - You can research about online-courses that are currently trending. This will give an idea about whether the course you are planning to release is up-to-date with present trends in online education. You can also modify your topic a little to match with one of the trending topics. There is no guarantee, but the chances of your online course gaining popularity will become higher.
4. Do a market survey - A simple online search, using the keywords of your topic, will show you other courses available in the market on similar topics. You will get an idea of the competition that you will face once your online course is out. If your topic is already popular in the market, the competition will be high, but there will be a greater audience. On the other hand, if you have a specialised topic, the competition will be low. However, you will have to promote it more aggressively to create awareness among the target audience. You can use Google Keyword Planner to pick the perfect name for your topic to suit market needs. 
5. Student feedback - The way to collect useful feedback is to find courses that have topics similar to yours and read the reviews that students have given to it. Feedback can give you an insight into the needs of students and the drawbacks of the course that you would not like to repeat. Reviews can also indicate a student’s level of satisfaction after doing a particular course. You can take measures based on these reviews to make your online course more consumable. Student feedback can give you valuable information about the realistic demand of your online course.
6. Decide on a pricing strategy - The price of your course will depend upon the following factors:

• Length of the course - If your online course is a few weeks long, its price will be lower as compared to if it is a few months long. 
• Level of your course, i.e., proficient, intermediate or advanced - A beginner’s course will be less priced than an intermediate or an advanced course. The course content you will provide will decide which category your online course falls under.
• Competitive market pricing - A thorough research of the prevalent market pricing is necessary. You cannot stray too far from the price point of your competitors without risking the success of your course. If the market price for a 4-weeks course is Rs 4000 in the market, it is dangerous to charge much more or much less. Thus, competitive valuation is important before deciding on a price point.
• The instructor’s expertise - The more qualified and experienced the teacher, the more you can demand for your online course.

Conclusion

Keeping all these things in mind, you can be confident that you have done your research and chosen the best topic for the online course that you want to offer. Once the topic is decided, you can move to the next steps of outlining the course structure and developing the course content for your chosen topic.

Sell your online course on Kohbee, the fastest growing e-learning platform for modern teachers and creator educators. Download the Kohbee app now to grow your education business 10x faster.